Product · Engineering · AI

Strategy, product, engineering, and AI — done by a team that's shipped at scale.

Setters is a team of product, engineering, and AI specialists who've built well-known products used worldwide. We help teams build better and ship faster — in strategy, in code, and with AI. We build our own apps and games too.

Get in touch What we do

Our team's background

Our people have shipped well-known, world-wide products and startups.

01 — What we do

Many ways we help — pick what your team needs

Product & Engineering Consulting

Product Management Consulting

Most teams don't fail from lack of effort — they fail by building the wrong thing, slowly. We bring senior product judgment to help you find the right problem before you spend months solving the wrong one.

Roadmapping, discovery, prioritization frameworks, and hands-on PM leadership for teams that need direction, not just process.

Engineering Consulting

Scaling, technical debt, and architecture decisions are expensive to get wrong. We bring senior engineering leadership — not just extra hands — so the foundations hold as you grow.

Architecture review, technical due diligence, team structure, and hands-on senior engineering support.

AI Adoption & Readiness

AI Readiness

Most companies try to adopt AI before they're actually ready for it — and it stalls. We assess and prepare the three things that determine whether AI adoption sticks: your people's skills, your processes, and your codebase.

AI-readiness audits, team upskilling, workflow and governance redesign, and codebase/architecture review to prepare your systems for AI integration.

AI Adoption Consulting

Everyone's talking about AI. Few teams are actually using it to move faster. We help you adopt AI where it counts — inside your team's workflows, and inside the products you ship — so you get real speed, not just a slide about “AI strategy.”

Internal AI tooling and workflows for your team, plus AI-powered features and faster shipping cycles for your product.

Apps & Products

Consulting is how we help other teams build. Building is how we prove we can. Outside client work, we design, build, and ship our own apps and games directly to people around the world — not for other companies, but for anyone who needs them.

Independent products, from idea to App Store/Play Store — proof our judgment holds up when it's our own name on the release.

02 — Why Setters

15+ years building products the world actually uses.

Setters is a team of product, engineering, and AI specialists with 15+ years of combined experience building well-known products used by millions worldwide. We're not consultants who theorize — we're operators who've shipped, scaled, and fixed real products under real constraints. That's the how-to and the know-how we bring to every team we work with. Alongside our consulting work, we build our own apps and games — proof that our advice holds up in practice, not just on a slide.

We work with teams at every stage — from early-stage startups shipping their first product, to scale-ups growing fast, to enterprise teams modernizing how they build. The size of your team changes the engagement, not the quality bar.

03 — Contact

Let's talk

Tell us what you're building and where it's stuck.